Google Ads vs Facebook Ads
The biggest difference between Facebook ad and Google ad is that Google ads is very much targeted at people who are ready to purchase or at least very close to making the purchase decision while Facebook ad is targeted more from a branding point of view where they may not be thinking about purchasing your service but they are open to suggestion to the service, to the ad.
From a short-term point of view, Google ads is actually the best return on investment because the audience is ready to purchase. However that being said, there is only less than 10 percent of your target market that is in that position.
On the other hand, the Facebook ads, the target is more from a long-term point of view. So, up to 60 percent of your target market is in that phase, which is a very long term strategy. And the thing is the other 30 percent if you added them up, probably is like surfing Facebook, videos and cats playing with their dogs, something like that.
I think if you are a new practise and you’re very much looking for instant injection of new patients, the Google ads will be the more higher priority for you because it is easier to justify the return on investment.
Targeted at people ready to purchase. But if you’re a bit more mature practise I would suggest you add-on the Facebook ads, that way you can sort of set the long-term target market to who purchases from you.