How do you find your purpose? What drives you? What do you hope to change or do with your day to day lives? It could be a problem you are looking to solve or advocating a belief you have. These are very big questions everyone...
Continue ReadingIn Australia, the Australian Health Practitioner Regulation Agency or (AHPRA) governs the entire health and medical industry, that includes doctors, dentists, physiotherapists, cardiologist, osteopathologist, Chinese medicine, and over 14 different branches of health medical professionals. Before you begin building your online reputation, it is important to...
Continue ReadingSetting the right intentions will always overpower your technique. You can have all the great techniques in sales and try to convince someone, but at the end of the day, if you have the wrong intentions, you will not be able to convince the other...
Continue ReadingThe biggest difference between a Facebook ad and Google ad is that Google ads are very much targeted at people who are ready to purchase or, at least very close to making the purchase decision. Whilst Facebook ads are targeted more from a branding point...
Continue Reading
Whether it’s when you’re laying in bed at night, or in between seeing patients during the day, the next time you find yourself fantasizing about starting your own dental practice, ask yourself ‘WHY’? If the answer is purely for financial reasons, then that might not...
Continue ReadingAs 2017 kicks off it’s important you set up your practices marketing calendar to keep on top of promotions and communication opportunities. Not only will a marketing calendar simplify and direct your social media message it will provide ways to help engage with your existing...
Continue ReadingGone are the days where you walk in to a clinic and see patients crouching over a magazine, book or the day’s newspaper while waiting their turn. These days, the pages of printed media have shifted to a different kind of page of a book in...
Continue ReadingHow can you stand head and shoulders above other dental practices? How can you make your practice feel more attractive to a prestige client? Competition for new and ongoing dental patients can be tight, so why not help your patients achieve their dreams? How can you help...
Continue ReadingThe way to stand out in an industry which is being flooded by more and more clinics, is to find your point of difference, highlight that which is unique to you that is important for your patients. What makes you special? Why should patients come...
Continue ReadingThe current negative publicity surrounding the Chiropractic community has led AHPRA to perform extensive reviews and audits of Australian Chiropractors. It is considered a criminal offence if your advertising does not comply with the National Law. In this workshop we will be discussing the role of...
Continue Reading