Dental

Health Check of Your Online Presence – Part 10 – Smile Gallery

It’s great to show the before and after photos of the treatment that you’ve done. Especially if you’re a cosmetic dentist or a dentist that can provide impressive before and after shots, like result shots. So that includes cosmetic dentists, orthodontists, and a few others, people who might do treatment for kids, you can show …

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Discover Why Internal Marketing is 7x Cheaper than Acquiring New Customers

Naturally, our standard stuff is like, helping our clients attract new patients through the door. Now, this is terms in, once the bum’s on the seat, the client can then convert them into, from a customer, which is one-off, to a client, which is regular. So I’m just going to a meeting with one of …

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Health Check of Your Online Presence – Part 9 – Blogs Page

This is about blogs, writing fresh content. Often I get clients that come to me and say, “Oh, hey Wally. “Do I need to create, write blogs “and you know et cetera, et cetera?” If you’re writing blogs, that’s great because- but you have to remember what is the purpose of a blog. You’re not …

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Health Check of Your Online Presence – Part 8 – Dental Conditions

On our website, we just include information about dental treatments for our patients, all right. Things like dental implant, veneers, teeth whitening, et cetera, et cetera. Now, that’s the biggest assumption of these treatment pages, is that the patients know the solution to their problem or their condition. And that’s why it’s important to actually …

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Health Check of Your Online Presence – Part 7 – Unique Value Proposition (UVP)

I always find, whenever, I’ve interviewed like hundreds of dentists in my career. And every time I interview them and ask him the question, why should a patient pick you over your competitors? And they, they always come up with the same answer, which is I’m very professional, we use the latest equipment, we are …

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Health Check of Your Online Presence – Part 6 – Online Booking

Over the years, maybe three years ago, when online booking sort of became popular, back then, sort of like a novelty. In today’s environment, it’s actually become a necessity. Because young patients, young people, they often go, “You know what? I don’t have time to call the practice. To go forth and back with my …

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