Digital Marketing

Psychology Behind Social Media Marketing

You don’t need to sell. They already sold themselves by watching all these videos. And they come in and they’re ready to go. I don’t want to make this like a dictation thing, you know. I want everyone to be involved, and be thinking about your own social media. Because one thing I’ve discovered in …

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Health Check of Your Online Presence – Part 10 – Smile Gallery

It’s great to show the before and after photos of the treatment that you’ve done. Especially if you’re a cosmetic dentist or a dentist that can provide impressive before and after shots, like result shots. So that includes cosmetic dentists, orthodontists, and a few others, people who might do treatment for kids, you can show …

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Discover Why Internal Marketing is 7x Cheaper than Acquiring New Customers

Naturally, our standard stuff is like, helping our clients attract new patients through the door. Now, this is terms in, once the bum’s on the seat, the client can then convert them into, from a customer, which is one-off, to a client, which is regular. So I’m just going to a meeting with one of …

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Health Check of Your Online Presence – Part 9 – Blogs Page

This is about blogs, writing fresh content. Often I get clients that come to me and say, “Oh, hey Wally. “Do I need to create, write blogs “and you know et cetera, et cetera?” If you’re writing blogs, that’s great because- but you have to remember what is the purpose of a blog. You’re not …

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Health Check of Your Online Presence – Part 8 – Dental Conditions

On our website, we just include information about dental treatments for our patients, all right. Things like dental implant, veneers, teeth whitening, et cetera, et cetera. Now, that’s the biggest assumption of these treatment pages, is that the patients know the solution to their problem or their condition. And that’s why it’s important to actually …

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Health Check of Your Online Presence – Part 7 – Unique Value Proposition (UVP)

I always find, whenever, I’ve interviewed like hundreds of dentists in my career. And every time I interview them and ask him the question, why should a patient pick you over your competitors? And they, they always come up with the same answer, which is I’m very professional, we use the latest equipment, we are …

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Health Check of Your Online Presence – Part 6 – Online Booking

Over the years, maybe three years ago, when online booking sort of became popular, back then, sort of like a novelty. In today’s environment, it’s actually become a necessity. Because young patients, young people, they often go, “You know what? I don’t have time to call the practice. To go forth and back with my …

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Health Check of Your Online Presence – Part 5 – Homepage

So the homepage would need to be like a back of a book. It’s almost like a summary of the entire website. Imagine you go to a bookstore and you have hundreds of books there and you wanna buy a fiction, whatever, you grab a book, it’s usually sealed, all right. And you go, “Okay, …

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What Does Core Values Mean To Your Practice?

So just finished the Core Value workshop with the team. And it’s really exciting to see the whole team really passionate about what their beliefs is. They are really teasing it out of their brains so that they can use this to be on the wall for the whole team to see in the future. …

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