There is no shortage of noise around AI right now. Every software company, every marketer, every LinkedIn post promises that AI will revolutionise your business overnight. For busy healthcare practitioners managing patient care, staff, and a business simultaneously, it is easy to either dismiss it entirely or feel overwhelmed trying to figure out what it …
Understanding AHPRA’s New Guidelines for Non-Surgical Cosmetic Procedures The Australian Health Practitioner Regulation Agency (AHPRA), together with the National Boards, has introduced new guidelines for non-surgical cosmetic procedures, which take effect immediately. These changes are aimed at enhancing patient safety, clarifying practitioner responsibilities, and ensuring ethical advertising practices across the healthcare industry — particularly for …
Understanding AHPRA’s New Guidelines for Non-Surgical Cosmetic Procedures Read More »
In times of economic uncertainty, many businesses tend to cut back on their spending, and marketing is often one of the first things to go. However, this may not be the best approach, as investing in marketing during tough times can actually help businesses survive and even thrive. Here are some key reasons why it’s …
You don’t need to sell. They already sold themselves by watching all these videos. And they come in and they’re ready to go. I don’t want to make this like a dictation thing, you know. I want everyone to be involved, and be thinking about your own social media. Because one thing I’ve discovered in …
It’s great to show the before and after photos of the treatment that you’ve done. Especially if you’re a cosmetic dentist or a dentist that can provide impressive before and after shots, like result shots. So that includes cosmetic dentists, orthodontists, and a few others, people who might do treatment for kids, you can show …
Health Check of Your Online Presence – Part 10 – Smile Gallery Read More »
Naturally, our standard stuff is like, helping our clients attract new patients through the door. Now, this is terms in, once the bum’s on the seat, the client can then convert them into, from a customer, which is one-off, to a client, which is regular. So I’m just going to a meeting with one of …
Discover Why Internal Marketing is 7x Cheaper than Acquiring New Customers Read More »
This is about blogs, writing fresh content. Often I get clients that come to me and say, “Oh, hey Wally. “Do I need to create, write blogs “and you know et cetera, et cetera?” If you’re writing blogs, that’s great because- but you have to remember what is the purpose of a blog. You’re not …
Health Check of Your Online Presence – Part 9 – Blogs Page Read More »
On our website, we just include information about dental treatments for our patients, all right. Things like dental implant, veneers, teeth whitening, et cetera, et cetera. Now, that’s the biggest assumption of these treatment pages, is that the patients know the solution to their problem or their condition. And that’s why it’s important to actually …
Health Check of Your Online Presence – Part 8 – Dental Conditions Read More »
The idea is that while I’m going to teach you guys how to use this in the practice, and how to leverage social media in dental practice. So Peter is actually our first client to get hold of our Osmo Pocket. So we emailed out the video that we did about how cool this video …
I always find, whenever, I’ve interviewed like hundreds of dentists in my career. And every time I interview them and ask him the question, why should a patient pick you over your competitors? And they, they always come up with the same answer, which is I’m very professional, we use the latest equipment, we are …
Health Check of Your Online Presence – Part 7 – Unique Value Proposition (UVP) Read More »
At 20-80 Solutions, we are an online practice growth specialist, delivering successful marketing outcomes for a wide range of medical professionals all over Australia. Our holistic approach includes online marketing strategies, as well as implementation, and we monitor the progress to ensure continuous improvement. We’re a one-stop-shop for all your marketing needs (Website, Hosting, SEO, Adwords & Social Media, just to name the basics).
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