Uncategorized

When practice owners tell us their business is not growing the way they want, the conversation usually starts around marketing. Not enough new patients, not ranking on Google, social media is not generating enquiries. These are real problems worth solving. But more often than not, when we dig deeper, the marketing is not the root …

The Real Reason Your Practice Isn’t Growing (And It’s Probably Not What You Think) Read More »

When times get tough, marketing is usually one of the first things practice owners look to cut. It feels like a sensible decision – reduce expenses, protect cash flow, ride out the storm. But the data tells a different story, and so does the experience of practices we have worked with over the years. Cutting …

Why Cutting Your Marketing Budget Is The Most Expensive Mistake You Can Make During a Downturn Read More »

The current negative publicity surrounding the Chiropractic community has led AHPRA to perform extensive reviews and audits of Australian Chiropractors. It is considered a criminal offence if your advertising does not comply with the National Law. In this workshop we will be discussing the role of AHPRA and the rules and regulations, specifically ‘Advertising and …

Workshop – AHPRA Guidelines for Chiropractors Read More »

Is your practice still spending thousands of dollars per year on postage?   Perhaps it’s time to consider switching to Email Marketing.   Remember when postage only cost 20 cents? Now it costs $1 and takes up to 3 business days to deliver. It’s time consuming, expensive and ineffective in this day and age. But you can  still …

How Your Medical Practice Can Save On Postage. Read More »

Email Campaigns are a great way to communicate with old, new and existing patients. These days many EDM (Electronic Direct Mail) systems can connect straight to your Patient Management Software. By linking these together it means you can avoid manually managing your email list as it allows the name and email details to synchronise from the practice …

Creating Effective Email Campaigns (Health Professionals) Read More »

Content Marketing and Content Writing   People often discuss the importance of content marketing and keeping content fresh and relevant on websites. Working in the web development and digital marketing industry, we understand the importance of this. However perhaps you don’t. When we speak of content marketing and content writing what we generally mean is: …

If you’re not good at writing, find someone who is Read More »