Useful Tools

Clinic Check Ins: Why Facebook Wi-Fi is a Key Marketing Tool for Your Business

Gone are the days where you walk in to a clinic and see patients crouching over a magazine, book or the day’s newspaper while waiting their turn. These days, the pages of printed media have shifted to a different kind of page of a book in particular. To be specific – Facebook. Every business owner …

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Demystify the Relationship Between Domain, Hosting and Website

The relationship between these 3 essential components can be explained by a pyramid: Websites are the top tier of the pyramid, they are reliant on having the foundation set up first (domain name and hosting). For example, think of your website as your shop, where the contents, information and people reside; without land (hosting) and …

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Reviews and Online Reputation – Why they’re important for medical practices.

During one of our recent workshops we were asked a lot of questions about online reviews and reputation. In this article we will provide you with an overview and guide to what online review and reputation is and how it can help increase the number of new patients for your practice. The main benefit of online reviews …

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Will Google’s mobile-friendly algorithm change affect your website?

By now you should have heard about Google’s announcement about the change to their algorithm which favours websites that are mobile-friendly (aka, responsive design). The big change will take effect on the 21st of April and is predicted to change the search results page landscape significantly because any websites that’s not mobile-friendly will be penalised …

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