How to Leverage Your On-line Presence

How to Leverage Your On-line Presence

So you’ve got a brand new website, you’ve published your google my business profile and Facebook pages respectively. Your patients are steadily streaming into your practice and sending in their reviews. Now what?

Diversify!

It’s important to diversify and try to hit as many channels as you can. Your next question? What are these channels? Well, let’s look at your online reputation as an investment portfolio. To minimise risk, you wouldn’t put all your “eggs” in one fund or stock right?  Your “Google My Business page” is one of your many baskets, to diversify your online reputation, you need to also look at other channels as well. For example, Yelp, Word of Mouth, Yellow Pages and even True Local. As your existing and potential patients read more about you on several channels, the more trust you gain. Therefore, it is important to diversify and try to hit as many channels as you can. Another target you might set is, trying to build at least ten positive reviews within each channel before moving on to the next one.

 

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