Smile To Go

A brief overview of the entire project from start to end

Project Overview

The client is one of the earliest clients 20-80 Solutions had. Previously dealing directly with him as a freelancer for over a decade in helping him expand his previous website. Smile To Go was launched in 2015 after the client started his new venture after selling his previous practice to a corporate in Kew.
Smile To Go

Services Provided

Graphic Design

BRAND
DESIGN

Web dev

Website Development

SEO

SEM

SEM

2080
Support

Smile-to-go.phone

Challenge

As the client’s name is very common, the challenge was to make sure his new online presence was first highly visible when anyone searches for his name. The client also needed a new brand that was easily identifiable and modern.

Solutions

The Smile To Go brand was designed from scratch with an emphasis on simplicity and modern. The smile within the logo clearly identified with ‘cosmetic dentistry’ and the two different shade of teal was used throughout their website and business artefacts for consistency.

We then created a great website with good content (supplied by client) and combed solid SEO strategies such as backlinking from relevant directories, Google My Business and even directories like Linkedin. The end result is that not only did we help him become more visible online but also successful filled his appointment books within a couple of months.

As the client was very innovative in the dental industry, we also created effective landing pages for some of his unique offerings such as Fastbraces, Instant Smiles and One Visit Crown and applied both SEO and Google Ads to amplify the reach. The campaign was so successful that they ranked before the actual provider when searching for “Fastbraces Melbourne” on Google organically and had such high ROI that we turned off all the other general dental services ads.

Smile-To-Go-Team

Project Results

ROI

30:1

SEO

35:1

SEM

Testimonials

Wally and his team also helped us coming up and implementing marketing ideas which further help grow our new business. Overall we are very pleased to have engaged such a professional team and look forward to future work together!
Dr Qing GuoHEARTS DENTAl
Dr Qing Guo
Prior to 20-80 Solutions, our website was boring, and lacked personality. Wally and his staff have done an amazing transformation to our website. He helped drive traffic to our website in a short period of time. He also offers SEO and business support which is something that a lot of his competitors don't even offer.
Dr Peter NguyenAspire One Dental
Dr Peter Nguyen
Able to handle all my questions and effect changes efficiently. Thoroughly recommend 2080 Solutions for those wanting the personal relationship in website design/production.
Dr Terry Wong Smile To Go Dental Care
Dr Terry Wong
Wally and his team have a wealth of knowledge in the marketing field. Highly recommended for online marketing!
Dr Eric YeungEmerald Dental
Dr Eric Yeung
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