Smile To Go
As the client’s name is very common, the challenge was to make sure his new online presence was first highly visible when anyone searches for his name. The client also needed a new brand that was easily identifiable and modern.
The Smile To Go brand was designed from scratch with an emphasis on simplicity and modern. The smile within the logo clearly identified with ‘cosmetic dentistry’ and the two different shade of teal was used throughout their website and business artefacts for consistency.
We then created a great website with good content (supplied by client) and combed solid SEO strategies such as backlinking from relevant directories, Google My Business and even directories like Linkedin. The end result is that not only did we help him become more visible online but also successful filled his appointment books within a couple of months.
As the client was very innovative in the dental industry, we also created effective landing pages for some of his unique offerings such as Fastbraces, Instant Smiles and One Visit Crown and applied both SEO and Google Ads to amplify the reach. The campaign was so successful that they ranked before the actual provider when searching for “Fastbraces Melbourne” on Google organically and had such high ROI that we turned off all the other general dental services ads.