Setting the right intentions will always overpower your technique. You can have all the great techniques in sales and try to convince someone, but at the end of the day, if you have the wrong intentions, you will not be able to convince the other person of the outcome.
Have you ever been in a situation once where you’ve gone to a shop and wanted to buy something, and the sales assistant comes over to you and stars throwing all these discounts, gadgets, features, the bells and whistles, and even though you actually need the product they’re selling, you left without buying it because you just didn’t feel that the sales assistant had your best interest in mind. However, on the flip side, when you did actually go to a shop and the sales assistant was super friendly very eager to help you, and even though you actually didn’t need to buy the product they were selling, you ended up buying it anyway? Now, I don’t know about you guys, but I certainly have been in these situations.
In fact, the more I think about this, the more I find myself in these positions, like recently, my company decided to begin a hiring for a new position. The recruitment agent was so eager to throw resumes and candidates at me that I didn’t feel that they understood my needs before they started communicating with me. And it left me feeling that they were just trying to earn their commission for the sake of helping me fill the position I was hiring for.
So at the end of the day what you should always try to do when you’re there to help communicate with the person, come in with the right intention, the intention to serve. And if you have the right intention to serve, you will always come out with the best outcome. Now there’s always going to be situations where a patient can be very, very unreasonable. You know, sometimes even though you have the best intention for their well being, they’re unable to see eye to eye with you, so in those circumstances, you’ll just have to weather a little hostility.

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