Hearts Dental

The first step was creating a brand that communicates her purpose, something she can be proud of and help attract future team members with same believe. By using combine a heart with a shape of a tooth, we were able to leverage the vibrant colour that will help turn heads from bypassing potential crowd.

We also started building her reputation as a dentist well before she started her own dental practice (with the blessing of her previous employer of course as we give him plenty of notice out of mutual respect). The website was simple and homely just like the brand with the idea that when a patient walks into the practice they will feel like they are home.

As the area is too competitive, we didn’t put too much effort into SEO, instead we put more resources in SEM to get the practice kick started during the early stages. By leveraging off her cultural background, we were also able to create Chinese pages and a Wechat channel that brought in a lot of the Chinese clientele which appreciated her services. However as the Chinese clientele tend to have poorer oral health than the local Australian, we had to put a lot of resources into education by designing brochures and use videos to improve their acceptance to dental services.

We were able to help the practice owner achieve their goal of hitting the annual budget in half the time as well as creating enough demand for them to be able to hire their first associate only after 4 months after opening (industry average is 12~18 months).