We are now officially Google Adwords Partner. In order to become one, the application needs to go through minimum of 2 exams, pass the ‘best practice’ guidelines with existing clients to demonstrate quality and have an overall $10k+ portfolio spending over the last 90 days to prove experience and and diversity. Having Australian dollar falling over the last few months definitely made it more challenging 😉
We use to think SEM (Adwords) is a bit of a cheat because you just have to pay to be listed. However after implementing them for a few clients with great results, we found there is actually quite a lot of science behind it. From ensuring your bidding costs are optimised, knowing how to write short and punchy ads, A/B testing them and designing an effective landing and measuring the outcome etc. Adwords is definitely a great complementary tool to SEO, with different purposes and goals, having both will fast track a business’s online marketing results.
So if you are interested in learning more, talk to us today and find out how to get your Free $100 advertising credits!