Smile Council Orthodontics
Smile Council Orthodontics is one of the biggest and most prestigious orthodontics practice in Melbourne. They had an old website that was pretty much neglected/abandoned as well as a Facebook page that didn’t have any momentum.
Video Content Production
The client isn’t very technically savvy and lacked direction in terms of their marketing and business directions. The old website was very old fashioned and not mobile friendly and definitely doesn’t demonstrate their amazing people and facility. Both the website and social media was abandoned as they were too busy servicing their patients to really look after their online presence. Despite being around for many years, there was hardly any online reputation for the practice.
The website was the first thing to be redeveloped with more emphasis on the people, facility and the great work they have done over the years. As the client signed onto support, over the years, we have not only help them create a corporate video (which shows off their culture and communicated their philosophy/purpose to the community) but also did a second version of the website to keep up with the current trends.
On top of that, as orthodontic industry is very culturally rich, we even trained their staff on guidelines, policies and ideas on how to grow their social media following (both Facebook and Instagram) so that they become more self sufficient with minimal effort.