Smile Council Orthodontics
Overview
Smile Council Orthodontics (SCO) found us through the referral of another dentist. Though they already had a website, it didn’t have a proper online strategy that aligned with their business goals.
The old website was static, unengaging and felt out of date. On top of that, the website wasn’t a content management system, which meant updating any content was very time consuming and tedious. Over time, the website lost its edge and stopped producing results.
Having seen their old website depreciate over time, SCO wanted to make sure their new website was easy to update and had the right support to maintain it’s value. Together, we created a great looking responsive website which showed off their state of the art facility and brought out the personality of the friendly staff members to fit with their overall brand.
Most importantly, we came up with a performance based support agreement which included both SEO and technical support to ensure the website continues to evolve with the business and remain an asset for many years to come.
Increased traffic of unique local visitors by over 50% through SEO strategy
Problems
& Opportunities
- Old website was hard to update and out of date
- Old website didn’t have good SEO strategy or call to action on the website to encourage potential patients to make enquiries
Solutions
& Results
- Created a clever way of showing off the before/after photos of patients who went through the orthodontics treatments
- Trained the staff to ensure they are able to update the content of the website to ensure self sufficiency
- Created an unique support agreement that included SEO and technical support to ensure the website doesn’t go out of date
- Achieve first place and page organic ranking on all major keywords based on service, product, location and branding.
- Implemented Google Adwords for greater coverage; improved ongoing click volume by over 500% and click through rate by 300% with the same daily budget
Start your journey today
If you’d like to speak to us about your ideas, or for real examples and useful tips on achieving more with less for your practice, pick up the phone and call us today for a friendly chat. We love talking to dental practitioners and producing customised innovative strategies for your practice.
