The business had a steady flow of referrals which brought them a constant flow of new patients, however we discovered that new patients were taking up to a few months to contact the clinic after their friend or family had referred them. Motivation for new patients to see the chiropractor was slow. Even with the long referral turnaround, the principle chiropractor was reaching full capacity and needed to find a way to balance and distribute the workload among his associates so he could focus on the business development and operations.
After meeting with Yarra Hill Chiropractic we knew that it was important the website focused on the strengths of their already successful business and amazing customer service, we put an emphasis on the people of the clinic instead of just their services. We also considered user experience and divert newly referred patients to the other associates through clever ways of presenting information.
Averaging 14 new patients a week from online presence.
Now I have a website I am proud of and looks professional. I think that through Wally’s direction we have created a website that stands out from the ‘generic chiropractic website’ crowd. AND it generates the kind of new patients that I want, . . . not just a bunch of bad new patients.