So then you have a very clear call to action, all right, on the website. A call to action are things like, whether they have a phone number, whether they have online booking, the address so that the patients can get there, and the email address they have.
All right, so it’s very very clear. And I guess, from a website usage point of view, a lot of people will come to your website and then go, I just want to find your phone number, or I just wanted to make an online booking. We don’t want to make it hard for patients to find these details from you.
The behavior of how people use the website is that you’ve only got eight seconds to engage someone, so if it’s a new patient or potential new patient within eight seconds if they can’t find the information they came to find, they will actually exit.
That’s why it’s important to make sure the call to action is above the fold. And above the fold means, you go to a website and you don’t actually need to scroll. Below the fold is when you actually have to start scrolling.
So, what we say is the call to actions, the contact details, needs to be above the fold.
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