Email Campaigns are a great way to communicate with old, new and existing patients. These days many EDM (Electronic Direct Mail) systems can connect straight to your Patient Management Software. By linking these together it means you can avoid manually managing your email list as it allows the name and email details to synchronise from the practice …
Creating Effective Email Campaigns (Health Professionals) Read More »
Content Marketing and Content Writing People often discuss the importance of content marketing and keeping content fresh and relevant on websites. Working in the web development and digital marketing industry, we understand the importance of this. However perhaps you don’t. When we speak of content marketing and content writing what we generally mean is: …
If you’re not good at writing, find someone who is Read More »
Finally iPhone users can control their Google Adwords with their phones! You can now turn your AdWords campaigns on and off while you’re on the go (maybe even assign the responsibility to your front of staff as they know the practice calendar the best and can adjust the advertising accordingly). Along with the ability to turn …
One of the hardest aspects of business is finding good vendors. It is always easier to put in the ground work during your initial search rather than rushing into it and realising you’ve wasted your time and money on the wrong vendor. Having the right questions and understanding the compatibility of your needs and their …
China has always had a great effect on the Australian market, from the gold rush, to the mining boom, real estate as well as education. With the recent free trade agreement with China and the ever increasing migration into Australia, have you ever wondered how your practice can capitalise on this opportunity? If so, join …
During one of our recent workshops we were asked a lot of questions about online reviews and reputation. In this article we will provide you with an overview and guide to what online review and reputation is and how it can help increase the number of new patients for your practice. The main benefit of online reviews …
Reviews and Online Reputation – Why they’re important for medical practices. Read More »
With so many holidays coming up a marketing calendar can help provide guidelines and dates for when marketing tasks need to be performed. They help you plan for the future and are vital for the success of any business, whether it’s a small medical practice or a global corporation. Not only will it keep you …
Free and Easy Marketing Calendar for your clinic! Read More »
We are now officially Google Adwords Partner. In order to become one, the application needs to go through minimum of 2 exams, pass the ‘best practice’ guidelines with existing clients to demonstrate quality and have an overall $10k+ portfolio spending over the last 90 days to prove experience and and diversity. Having Australian dollar falling over the …
Why should I niche in business? How would you like to do the work you love, providing your best service or product at a premium price to your ideal clients? When you discover your niche, that is exactly what you can expect to do in your business. A lot of business owners are probably …
At 20-80 Solutions, we are an online practice growth specialist, delivering successful marketing outcomes for a wide range of medical professionals all over Australia. Our holistic approach includes online marketing strategies, as well as implementation, and we monitor the progress to ensure continuous improvement. We’re a one-stop-shop for all your marketing needs (Website, Hosting, SEO, Adwords & Social Media, just to name the basics).
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