Uncategorized
Workshop – Shaking the Chinese Money Tree
China has always had a great effect on the Australian market, from the gold rush, to the mining boom, real estate as well as education. With the recent free trade agreement with China and the ever increasing migration into Australia, have you ever wondered how your practice can capitalise on this opportunity? If so, join …
Reviews and Online Reputation – Why they’re important for medical practices.
During one of our recent workshops we were asked a lot of questions about online reviews and reputation. In this article we will provide you with an overview and guide to what online review and reputation is and how it can help increase the number of new patients for your practice. The main benefit of online reviews …
Reviews and Online Reputation – Why they’re important for medical practices. Read More »
Free and Easy Marketing Calendar for your clinic!
With so many holidays coming up a marketing calendar can help provide guidelines and dates for when marketing tasks need to be performed. They help you plan for the future and are vital for the success of any business, whether it’s a small medical practice or a global corporation. Not only will it keep you …
Free and Easy Marketing Calendar for your clinic! Read More »
Official Google Adwords Partner
We are now officially Google Adwords Partner. In order to become one, the application needs to go through minimum of 2 exams, pass the ‘best practice’ guidelines with existing clients to demonstrate quality and have an overall $10k+ portfolio spending over the last 90 days to prove experience and and diversity. Having Australian dollar falling over the …
The Power of Niching for Small Businesses
Why should I niche in business? How would you like to do the work you love, providing your best service or product at a premium price to your ideal clients? When you discover your niche, that is exactly what you can expect to do in your business. A lot of business owners are probably …
Update on the Donate-a-website competition
Following up on the result of the ‘donate a website’ competition we ran late last year with the winner Samantha Teichtahl, who has a homeopathy business called La Panacée which specialises in assisting women under high pressure jobs in falling pregnant. After months of working close together to help figure out the business’s niche and …
Will Google’s mobile-friendly algorithm change affect your website?
By now you should have heard about Google’s announcement about the change to their algorithm which favours websites that are mobile-friendly (aka, responsive design). The big change will take effect on the 21st of April and is predicted to change the search results page landscape significantly because any websites that’s not mobile-friendly will be penalised …
Will Google’s mobile-friendly algorithm change affect your website? Read More »
Going Beyond Traditional Word of Mouth Referrals
Word of mouth referrals are still the most powerful and effective method of leveraging off your existing clients to gain new clients for your business, unfortunately it is also the slowest and least consistent method. There are steps you can take to ensure you stay top of mind with your client, making it easier for …
Going Beyond Traditional Word of Mouth Referrals Read More »
Getting the Most Out of Your Target Market
Many businesses don’t have enough clarity about who their target market is, thus make the mistake of trying to appeal to a large market segment with a diluted marketing message. This leads to an ineffective marketing effort and thus doesn’t attract anyone or worse, attract the wrong type of customers which can cause more damage …