The way to stand out in an industry which is being flooded by more and more clinics, is to find your point of difference, highlight that which is unique to you that is important for your patients. What makes you special? Why should patients come to you? How can your message be heard and remembered? …
Trump your rivals and find a point of difference. Read More »
The current negative publicity surrounding the Chiropractic community has led AHPRA to perform extensive reviews and audits of Australian Chiropractors. It is considered a criminal offence if your advertising does not comply with the National Law. In this workshop we will be discussing the role of AHPRA and the rules and regulations, specifically ‘Advertising and …
As part of our endeavor to build joint ventures and bring more value to our clients, we have teamed with Momentum Management, the industry leaders in Dental Practice Management. Each year Momentum Management run various courses which are focused on helping dental practices improve their business operation. Our Managing Director Wally Chiang will be presenting on …
With the current publicity surrounding the chiropractic community it is important that Chiropractors ensure their online and offline marketing strategies are compliant with the National Law; in particular ‘Advertising and the National Law Section 133’ which prohibits a person from advertising regulated health services in a way that: (a) is/or is likely to be false, …
AHPRA Guidelines for Chiropractors – What’s allowed and what’s not. Read More »
Is your practice still spending thousands of dollars per year on postage? Perhaps it’s time to consider switching to Email Marketing. Remember when postage only cost 20 cents? Now it costs $1 and takes up to 3 business days to deliver. It’s time consuming, expensive and ineffective in this day and age. But you can still …
Email Campaigns are a great way to communicate with old, new and existing patients. These days many EDM (Electronic Direct Mail) systems can connect straight to your Patient Management Software. By linking these together it means you can avoid manually managing your email list as it allows the name and email details to synchronise from the practice …
Creating Effective Email Campaigns (Health Professionals) Read More »
The relationship between these 3 essential components can be explained by a pyramid: Websites are the top tier of the pyramid, they are reliant on having the foundation set up first (domain name and hosting). For example, think of your website as your shop, where the contents, information and people reside; without land (hosting) and …
Demystify the Relationship Between Domain, Hosting and Website Read More »
Bring your lunch along, eat and relax whilst listening to Wally speak about Making Your Competitors Irrelevant Through Strategic Niching. It’s a great initiative from Yarra Council which encourages networking among local like-minded business people. We look forward to seeing you there! Location: Meeting Room 3, Richmond Town Hall, 333 Bridge Road, Richmond 3121 Date: 28 April 2016 Time: 12:00pm …
Content Marketing and Content Writing People often discuss the importance of content marketing and keeping content fresh and relevant on websites. Working in the web development and digital marketing industry, we understand the importance of this. However perhaps you don’t. When we speak of content marketing and content writing what we generally mean is: …
If you’re not good at writing, find someone who is Read More »
Finally iPhone users can control their Google Adwords with their phones! You can now turn your AdWords campaigns on and off while you’re on the go (maybe even assign the responsibility to your front of staff as they know the practice calendar the best and can adjust the advertising accordingly). Along with the ability to turn …
At 20-80 Solutions, we are an online practice growth specialist, delivering successful marketing outcomes for a wide range of medical professionals all over Australia. Our holistic approach includes online marketing strategies, as well as implementation, and we monitor the progress to ensure continuous improvement. We’re a one-stop-shop for all your marketing needs (Website, Hosting, SEO, Adwords & Social Media, just to name the basics).
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