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Demystify the Relationship Between Domain, Hosting and Website

The relationship between these 3 essential components can be explained by a pyramid: Websites are the top tier of the pyramid, they are reliant on having the foundation set up first (domain name and hosting). For example, think of your website as your shop, where the contents, information and people reside; without land (hosting) and …

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Reviews and Online Reputation – Why they’re important for medical practices.

During one of our recent workshops we were asked a lot of questions about online reviews and reputation. In this article we will provide you with an overview and guide to what online review and reputation is and how it can help increase the number of new patients for your practice. The main benefit of online reviews …

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How to build patient relationships by applying the Art of Persuasion.

6 months ago we ran a workshop “The Art of Persuasion” which is about the psychology of building relationships. The Art of Persuasion is great because it teaches subtle ways to build relationships and turn potential patients into regular patients. Persuasion is a very powerful tool and the form of persuasion has been studied for …

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