Setting the right intentions will always overpower your technique. You can have all the great techniques in sales and try to convince someone, but at the end of the day, if you have the wrong intentions, you will not be able to convince the other person of the outcome. Have you ever been in a …
The biggest difference between a Facebook ad and Google ad is that Google ads are very much targeted at people who are ready to purchase or, at least very close to making the purchase decision. Whilst Facebook ads are targeted more from a branding point of view, where they may not be thinking about purchasing …
Whether it’s when you’re laying in bed at night, or in between seeing patients during the day, the next time you find yourself fantasizing about starting your own dental practice, ask yourself ‘WHY’? If the answer is purely for financial reasons, then that might not actually be enough. Gone are the days when dentists could …
Smarter Ways To Create Your Unique Dental Practice Read More »
As 2017 kicks off it’s important you set up your practices marketing calendar to keep on top of promotions and communication opportunities. Not only will a marketing calendar simplify and direct your social media message it will provide ways to help engage with your existing patients and attract new patients by ensuring you don’t miss …
Gone are the days where you walk in to a clinic and see patients crouching over a magazine, book or the day’s newspaper while waiting their turn. These days, the pages of printed media have shifted to a different kind of page of a book in particular. To be specific – Facebook. Every business owner …
Clinic Check Ins: Why Facebook Wi-Fi is a Key Marketing Tool for Your Business Read More »
How can you stand head and shoulders above other dental practices? How can you make your practice feel more attractive to a prestige client? Competition for new and ongoing dental patients can be tight, so why not help your patients achieve their dreams? How can you help your patients feel happy about coming in for a general …
How American Express card holders can reward your business Read More »
The way to stand out in an industry which is being flooded by more and more clinics, is to find your point of difference, highlight that which is unique to you that is important for your patients. What makes you special? Why should patients come to you? How can your message be heard and remembered? …
Trump your rivals and find a point of difference. Read More »
The current negative publicity surrounding the Chiropractic community has led AHPRA to perform extensive reviews and audits of Australian Chiropractors. It is considered a criminal offence if your advertising does not comply with the National Law. In this workshop we will be discussing the role of AHPRA and the rules and regulations, specifically ‘Advertising and …
As part of our endeavor to build joint ventures and bring more value to our clients, we have teamed with Momentum Management, the industry leaders in Dental Practice Management. Each year Momentum Management run various courses which are focused on helping dental practices improve their business operation. Our Managing Director Wally Chiang will be presenting on …
With the current publicity surrounding the chiropractic community it is important that Chiropractors ensure their online and offline marketing strategies are compliant with the National Law; in particular ‘Advertising and the National Law Section 133’ which prohibits a person from advertising regulated health services in a way that: (a) is/or is likely to be false, …
AHPRA Guidelines for Chiropractors – What’s allowed and what’s not. Read More »
At 20-80 Solutions, we are an online practice growth specialist, delivering successful marketing outcomes for a wide range of medical professionals all over Australia. Our holistic approach includes online marketing strategies, as well as implementation, and we monitor the progress to ensure continuous improvement. We’re a one-stop-shop for all your marketing needs (Website, Hosting, SEO, Adwords & Social Media, just to name the basics).
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