The Australian Health Practitioner Regulation Agency (AHPRA) has some strict guidelines when it comes to advertising, we’ll walk you through some of the techniques you can use to get your patients to review your practice whilst staying within AHPRA’s boundaries. Remeber the saying, “The more you ask, the more you will receive?” A great way …
How exactly can your business benefit from being part of the most important and influential directory on the internet? The great thing about thing about Google+ or Google My Business is that anyone can view the star ratings on your business or practice! That is actually a very good thing! When you go out there on …
How do you find your purpose? What drives you? What do you hope to change or do with your day to day lives? It could be a problem you are looking to solve or advocating a belief you have. These are very big questions everyone has asked themselves at some point in their lives. The …
In Australia, the Australian Health Practitioner Regulation Agency or (AHPRA) governs the entire health and medical industry, that includes doctors, dentists, physiotherapists, cardiologist, osteopathologist, Chinese medicine, and over 14 different branches of health medical professionals. Before you begin building your online reputation, it is important to understand the advertising guidelines AHPRA has set out for the …
Setting the right intentions will always overpower your technique. You can have all the great techniques in sales and try to convince someone, but at the end of the day, if you have the wrong intentions, you will not be able to convince the other person of the outcome. Have you ever been in a …
The biggest difference between a Facebook ad and Google ad is that Google ads are very much targeted at people who are ready to purchase or, at least very close to making the purchase decision. Whilst Facebook ads are targeted more from a branding point of view, where they may not be thinking about purchasing …
Whether it’s when you’re laying in bed at night, or in between seeing patients during the day, the next time you find yourself fantasizing about starting your own dental practice, ask yourself ‘WHY’? If the answer is purely for financial reasons, then that might not actually be enough. Gone are the days when dentists could …
Smarter Ways To Create Your Unique Dental Practice Read More »
As 2017 kicks off it’s important you set up your practices marketing calendar to keep on top of promotions and communication opportunities. Not only will a marketing calendar simplify and direct your social media message it will provide ways to help engage with your existing patients and attract new patients by ensuring you don’t miss …
Gone are the days where you walk in to a clinic and see patients crouching over a magazine, book or the day’s newspaper while waiting their turn. These days, the pages of printed media have shifted to a different kind of page of a book in particular. To be specific – Facebook. Every business owner …
Clinic Check Ins: Why Facebook Wi-Fi is a Key Marketing Tool for Your Business Read More »
How can you stand head and shoulders above other dental practices? How can you make your practice feel more attractive to a prestige client? Competition for new and ongoing dental patients can be tight, so why not help your patients achieve their dreams? How can you help your patients feel happy about coming in for a general …
How American Express card holders can reward your business Read More »
At 20-80 Solutions, we are an online practice growth specialist, delivering successful marketing outcomes for a wide range of medical professionals all over Australia. Our holistic approach includes online marketing strategies, as well as implementation, and we monitor the progress to ensure continuous improvement. We’re a one-stop-shop for all your marketing needs (Website, Hosting, SEO, Adwords & Social Media, just to name the basics).
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