Gone are the days where you walk in to a clinic and see patients crouching over a magazine, book or the day’s newspaper while waiting their turn. These days, the pages of printed media have shifted to a different kind of page of a book in particular. To be specific – Facebook. Every business owner …
Clinic Check Ins: Why Facebook Wi-Fi is a Key Marketing Tool for Your Business Read More »
How can you stand head and shoulders above other dental practices? How can you make your practice feel more attractive to a prestige client? Competition for new and ongoing dental patients can be tight, so why not help your patients achieve their dreams? How can you help your patients feel happy about coming in for a general …
How American Express card holders can reward your business Read More »
The way to stand out in an industry which is being flooded by more and more clinics, is to find your point of difference, highlight that which is unique to you that is important for your patients. What makes you special? Why should patients come to you? How can your message be heard and remembered? …
Trump your rivals and find a point of difference. Read More »
During one of our recent workshops we were asked a lot of questions about online reviews and reputation. In this article we will provide you with an overview and guide to what online review and reputation is and how it can help increase the number of new patients for your practice. The main benefit of online reviews …
Reviews and Online Reputation – Why they’re important for medical practices. Read More »
6 months ago we ran a workshop “The Art of Persuasion” which is about the psychology of building relationships. The Art of Persuasion is great because it teaches subtle ways to build relationships and turn potential patients into regular patients. Persuasion is a very powerful tool and the form of persuasion has been studied for …
How to build patient relationships by applying the Art of Persuasion. Read More »
With so many holidays coming up a marketing calendar can help provide guidelines and dates for when marketing tasks need to be performed. They help you plan for the future and are vital for the success of any business, whether it’s a small medical practice or a global corporation. Not only will it keep you …
Free and Easy Marketing Calendar for your clinic! Read More »
Many businesses create a website just for the sake of having an online presence, but you should never think of your website as a static entity that can just be left alone or neglected. You wouldn’t buy a $50,000 dental chair just to leave in the corner! The worldwide web is always changing and so …
We are now officially Google Adwords Partner. In order to become one, the application needs to go through minimum of 2 exams, pass the ‘best practice’ guidelines with existing clients to demonstrate quality and have an overall $10k+ portfolio spending over the last 90 days to prove experience and and diversity. Having Australian dollar falling over the …
Word of mouth referrals are still the most powerful and effective method of leveraging off your existing clients to gain new clients for your business, unfortunately it is also the slowest and least consistent method. There are steps you can take to ensure you stay top of mind with your client, making it easier for …
Going Beyond Traditional Word of Mouth Referrals Read More »
Many businesses don’t have enough clarity about who their target market is, thus make the mistake of trying to appeal to a large market segment with a diluted marketing message. This leads to an ineffective marketing effort and thus doesn’t attract anyone or worse, attract the wrong type of customers which can cause more damage …
At 20-80 Solutions, we are an online practice growth specialist, delivering successful marketing outcomes for a wide range of medical professionals all over Australia. Our holistic approach includes online marketing strategies, as well as implementation, and we monitor the progress to ensure continuous improvement. We’re a one-stop-shop for all your marketing needs (Website, Hosting, SEO, Adwords & Social Media, just to name the basics).
Dentistry
Physiotherapy
Chiropractic
Osteopathy
Medical Specialists
Podiatry
Optometry
Chinese Medicine
Psychology
Veterinary
