Digital Marketing

Understanding AHPRA’s New Guidelines for Non-Surgical Cosmetic Procedures

Dental, Digital Marketing, Marketing, Web Design & Development / By admin

Understanding AHPRA’s New Guidelines for Non-Surgical Cosmetic Procedures The Australian Health Practitioner Regulation Agency (AHPRA), together with the National Boards, has introduced new guidelines for non-surgical cosmetic procedures, which take effect immediately. These changes are aimed at enhancing patient safety, clarifying practitioner responsibilities, and ensuring ethical advertising practices across the healthcare industry — particularly for …

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Marketing in Time of Economic Uncertainty

Digital Marketing, Marketing, Mindset / By admin

In times of economic uncertainty, many businesses tend to cut back on their spending, and marketing is often one of the first things to go. However, this may not be the best approach, as investing in marketing during tough times can actually help businesses survive and even thrive. Here are some key reasons why it’s …

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Psychology Behind Social Media Marketing

Behind The Scene, Dental, Digital Marketing, Marketing, Web Design & Development / By admin

You don’t need to sell. They already sold themselves by watching all these videos. And they come in and they’re ready to go. I don’t want to make this like a dictation thing, you know. I want everyone to be involved, and be thinking about your own social media. Because one thing I’ve discovered in …

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Health Check of Your Online Presence – Part 10 – Smile Gallery

Dental, Digital Marketing, Marketing, Web Design & Development / By admin

It’s great to show the before and after photos of the treatment that you’ve done. Especially if you’re a cosmetic dentist or a dentist that can provide impressive before and after shots, like result shots. So that includes cosmetic dentists, orthodontists, and a few others, people who might do treatment for kids, you can show …

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Discover Why Internal Marketing is 7x Cheaper than Acquiring New Customers

Behind The Scene, Dental, Digital Marketing, Marketing, Web Design & Development / By admin

Naturally, our standard stuff is like, helping our clients attract new patients through the door. Now, this is terms in, once the bum’s on the seat, the client can then convert them into, from a customer, which is one-off, to a client, which is regular. So I’m just going to a meeting with one of …

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Health Check of Your Online Presence – Part 9 – Blogs Page

Dental, Digital Marketing, Marketing, Web Design & Development / By admin

This is about blogs, writing fresh content. Often I get clients that come to me and say, “Oh, hey Wally. “Do I need to create, write blogs “and you know et cetera, et cetera?” If you’re writing blogs, that’s great because- but you have to remember what is the purpose of a blog. You’re not …

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Health Check of Your Online Presence – Part 8 – Dental Conditions

Dental, Digital Marketing, Marketing, Web Design & Development / By admin

On our website, we just include information about dental treatments for our patients, all right. Things like dental implant, veneers, teeth whitening, et cetera, et cetera. Now, that’s the biggest assumption of these treatment pages, is that the patients know the solution to their problem or their condition. And that’s why it’s important to actually …

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Social Media Training For Your Team

Behind The Scene, Dental, Digital Marketing, Marketing, Web Design & Development / By admin

The idea is that while I’m going to teach you guys how to use this in the practice, and how to leverage social media in dental practice. So Peter is actually our first client to get hold of our Osmo Pocket. So we emailed out the video that we did about how cool this video …

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Health Check of Your Online Presence – Part 7 – Unique Value Proposition (UVP)

Dental, Digital Marketing, Marketing, Web Design & Development / By admin

I always find, whenever, I’ve interviewed like hundreds of dentists in my career. And every time I interview them and ask him the question, why should a patient pick you over your competitors? And they, they always come up with the same answer, which is I’m very professional, we use the latest equipment, we are …

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Health Check of Your Online Presence – Part 6 – Online Booking

Dental, Digital Marketing, Marketing, Web Design & Development / By admin

Over the years, maybe three years ago, when online booking sort of became popular, back then, sort of like a novelty. In today’s environment, it’s actually become a necessity. Because young patients, young people, they often go, “You know what? I don’t have time to call the practice. To go forth and back with my …

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Understanding AHPRA’s New Guidelines for Non-Surgical Cosmetic Procedures

Marketing in Time of Economic Uncertainty

Psychology Behind Social Media Marketing

Health Check of Your Online Presence – Part 10 – Smile Gallery

Discover Why Internal Marketing is 7x Cheaper than Acquiring New Customers

Health Check of Your Online Presence – Part 9 – Blogs Page

Health Check of Your Online Presence – Part 8 – Dental Conditions

Social Media Training For Your Team

Health Check of Your Online Presence – Part 7 – Unique Value Proposition (UVP)

Health Check of Your Online Presence – Part 6 – Online Booking

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